DIGITAL TRANSFORMATION

Market Segmentation

ETL & Data Validation

BI Reporting & Data Visualization

Performance Management & Assessment

Development & Validation of KPIs and Scores

Quantitative Forecasting & Predictive Analysis

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Market Segmentation

MAGOP conducts data-based exploratory research to identify customer characteristics helping its clients target at the right customer mass. We use state-of-art statistical analysis to determine the optimal segmentation solution as a key input to strategic decision making.

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ETL & Market Validation

MAGOP plans and sizes the resources required to deliver one complete version of the truth. Our services allow curated connections to all your data, preserving a secure and trustable experience, while back-testing and assuring the quality of information created in-house.

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BI Reporting & Data Visualization

Communicating goals, achievements or even obstacles are vital in order to  establishing a common ground with all the stakeholders. With top-notch business intelligence and data visualization techniques, MAGOP enhances internal and external communication, fostering a well-informed decision-making process and triggering a more efficient path to success.

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Performance Management & Assessment

MAGOP uses and creates information to support all the performance evaluation workstream, from a more ambitious goal setting process, to adaptive performance measurement, contingent to different scenarios. We use advanced forecasting tools to measure performance against a set of non-realized counterfactual scenarios.

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Development & Validation of KPIs and Scores

A key challenge in performance evaluation is that of measurement. At MAGOP, we believe that large batches of existing information, extensive testing, and validation with powerful quantitative methods is what makes robustness and rigor. Simultaneously, we ensure that indicators serve the purpose of the end-user in a smart-friendly framework.

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Quantitative Forecasting & Predictive Analysis

From econometrics to machine learning, MAGOP uses the most up-to-date methods to make inference about possible future outcomes. We focus not only on the statistical validity of our tools, grounded in fundamentals, but also in the real-life application, and their context-specific performance.